The parade returns Saturday, November 22 at 11AM in Downtown Asheville, presented by Bojangles and produced by the Asheville Downtown Association in partnership with the City of Asheville.
This year, we’re encouraging the community to “Be a Holiday Hero” — by bringing a non-perishable food item to donate, spending $10 with a Downtown business (a potential $150,000 boost to our local economy!), and spreading kindness all parade day long.
You can find more details, parade route info, and press materials at AshevilleDowntown.org.